Analysis of Hot Spots
On the basis of colour-coding with colour blending from red through yellow to green, one can recognize relative fixation on the test media. Here, red indicates those areas that received the most visual attention, in other words, the areas which were of maximum interest to the test subject.
On the basis of colour-coding with colour blending from red through yellow to green, one can recognize relative fixation on the test media. Here, red indicates those areas that received the most visual attention, in other words, the areas which were of maximum interest to the test subject.
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