Scanpath Analysis
With the assistance of eye-tracking technology, it is possible to map the exact scanpath of the gaze of a test subject, and consequently to document the sequence of fixed points (fixations).
The lines trace the path that the eye travelled across the test media. Fixed points are represented in the form of circles. The larger the point, the longer the subject fixed onto the corresponding point, indicating that the test subject showed greater interest in this area.
With the assistance of eye-tracking technology, it is possible to map the exact scanpath of the gaze of a test subject, and consequently to document the sequence of fixed points (fixations).
© SR LABS
The lines trace the path that the eye travelled across the test media. Fixed points are represented in the form of circles. The larger the point, the longer the subject fixed onto the corresponding point, indicating that the test subject showed greater interest in this area.
VAT ID IT01659530214