Eye-tracking Analysis of TV Commercials
TV commercials are without doubt the most expensive media in which to advertise, though at the same time one of the most successful, if the advertising campaign is properly noticed. With the aid of eye-track analysis, a customer's perception of TV commercials can be objectively measured and optimized. Eye-tracking analysis may be employed at any stage of creation, from story-boarding to post-production.
TV commercials are without doubt the most expensive media in which to advertise, though at the same time one of the most successful, if the advertising campaign is properly noticed. With the aid of eye-track analysis, a customer's perception of TV commercials can be objectively measured and optimized. Eye-tracking analysis may be employed at any stage of creation, from story-boarding to post-production.
© SR LABS
- What does the customer pay attention to in the advertisement?
- Is the brand or product noticed?
- How often is the brand noticed?
- Is the customer distracted by other elements?
- What kind of attitude does the customer bring to the commercial?
- Are there differences in perception among different target groups?
VAT ID IT01659530214