Advertising report
The VIS, Visual Impact Scale, enables the comparison of different layouts (benchmarks) with each other.
When analyzing differing layouts, four areas are judged with respect to each layout: product representation, brand name, heading, and creative design elements. The percentage share of the total share that each of these areas receives respectively is determined. In this way, the effectiveness of different layouts can be evaluated in comparison with each other.
The VIS, Visual Impact Scale, enables the comparison of different layouts (benchmarks) with each other.
Product
Brand
Title
Creativity
Brand
Title
Creativity
65,6%
10,0%
13,3%
11,1%
10,0%
13,3%
11,1%
© SR LABS
When analyzing differing layouts, four areas are judged with respect to each layout: product representation, brand name, heading, and creative design elements. The percentage share of the total share that each of these areas receives respectively is determined. In this way, the effectiveness of different layouts can be evaluated in comparison with each other.
VAT ID IT01659530214