Eye-tracking of Web portals and Websites
User friendliness (usability) is the critical measure of a successful web portal or a successful website. The use of an objective eye-tracking analysis permits the noticeable, calculated optimization of a website, allowing for the attainment of ideal usability.
To conclude, usability determines whether a user will linger a while longer on a webpage - or switch to a competitor.
User friendliness (usability) is the critical measure of a successful web portal or a successful website. The use of an objective eye-tracking analysis permits the noticeable, calculated optimization of a website, allowing for the attainment of ideal usability.
Eye-tracking analysis gives objective answers to the question, which elements (for example navigation, logo, slogans, texts,
and images) during a visit to a website are viewed, as well as the sequence and degree of sustained attention they
were given. Based on this, concrete steps needed to optimize the webpage can be established.
To conclude, usability determines whether a user will linger a while longer on a webpage - or switch to a competitor.
- What is the scanpath on the website?
- Which objects are viewed?
- Which elements are noticed earliest?
- How long and how often are elements viewed?
- What are the most important areas?
- Are the elements positioned to best effect?
- Is the sequence of elements correct?
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